APIMOVE and TYREMOTION improve and redefine the automotive customer-user experience.

Since January 2021, we have been developing our first technology: TYREMOTION.

Today, our technology is ready and we can proudly announce its launch.

Three years of research and development in partnership with the LIRIS research laboratory atINSA LYON have enabled us to design an innovative technology. It will transform the way you interact with your tires, your vehicle and the automotive industry in general.

TYREMOTION technology is aimed at all BtoC and BtoB sales channels for tires, wheels and accessories. It offers a new digital alternative to your customers’ tire-buying journey: fluid, fast and without data entry!

Based on computer vision and artificial intelligence, TYREMOTION simplifies tire purchasing. A simple photo is all it takes to identify the tire’s original size, as well as the make and model of the vehicle on which it’s mounted.

In parallel with the development of the recognition algorithm, these three years saw the accumulation and annotation of over a million photos of vehicles across Europe.

The applications and use cases are numerous, so stay tuned for future developments from APIMOVE and the launch of TYREMOTION!